Product and operating architecture
I design systems for decisions that cross product, operations, capital and risk.
The work begins when the parts no longer work in isolation: frame the problem, make constraints explicit, connect execution and leave evidence of what changed.
Architectures evolving at THE iCON, Q-LIRI and LusiberiaStays
Observed architecture
The number is a consequence, not the story. Each example connects a circumstance, a system decision and the boundary of its evidence.
Sale · €570k · Feb 2024
Three-bedroom flat · 99.8 m² · Campo de Ourique
End-to-end rehabilitation management, direct contracting, and sale coordination.
~€96k of documented labour and materials; excludes acquisition and does not represent a return on total capital.
View case architecture3 assets · 2 jurisdictions
Lagos · Alvor · Costa Esuri, across Portugal and Spain.
Direct responsibility for connecting product, operations, compliance and reporting.
In Lagos, a rehabilitation was completed in 9 months after comparing four proposals; the property then entered short-term rental operation.
Open LusiberiaStays−30% processing time
Public health operation · team of up to 23
Responsibility for the operating architecture: onboarding, training, dashboards and process optimisation.
Historical result at ARSLVT; not a Q-LIRI result.
View experienceArchitecture method
Architecture does not begin with technology. It begins with the failing decision, the constraint that matters and the evidence needed to know whether change worked.
Problem
Locate the difficult decision, the affected user and the consequence of staying the same.
System
Connect people, data, processes and technology under real constraints.
Evidence
Verify the result in the right source and state what remains unproven.
Architecture in operation
THE iCON
Head of Product
Turning consultancy context into reusable capabilities without losing client and decision boundaries.
Q-LIRI
Co-founder and Head of Product
Designing trust, sources and boundaries before increasing the autonomy of a healthcare AI platform.
LusiberiaStays
Founder and operator
Unifying assets, bookings, access, communication and compliance without hiding human decisions.
Decisions made public
2026-09-13
I treated a document as if it were the end of a process. Separating information from decisions produced a simpler and more honest architecture.
2026-07-15
Asset operator PropTech scales — just not the way SaaS PropTech blogs assume. Vertical scale (more of your own operation) is a different product than horizontal scale (selling to other operators). Mine is the first.
2026-04-01
The AI delivered files, filled folders, looked productive — and was completely wrong. Not because it lied, but because it acted before it understood.
Inspectable evidence
The public layer confirms that products exist. Sanitised decisions and private evidence support what the surface alone cannot demonstrate.
For systems crossing product, operations, data, capital, compliance or AI — with responsibility for the decision and its evidence.
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